Candles Sales Grow Green – July 7, 2007
Consumers continue to sniff out home fragrance products, and as expected, scented candles lead the way. Statistics show that more than three-fourths of all candles sold are scented.
Candle manufactures undergo numerous evaluations of formulations that are usually custom-created by a fragrance developer. Alpine Aromatics (Piscataway, NJ) custom creates such fragrances for some of the largest, well-known candle companies worldwide. Alpine Aromatics’ Northeast and International Sales Representative, Robert Yorey, Jr. says, "Most believed that candle sales would continue to go flat or reach maturity, but the numbers don't reflect that theory." Scented candle sales continue to boost, as newer technologies and candle scents become available.
Many personal care and household product manufactures are going more natural or "Green". This growing trend has caused many fragrance manufactures to re-evaluate and reformulate many existing fragrance formulations. "The fragrance house of today, is nothing like it's grandfather of yesterday," says Robert Yorey, Jr.
Challenges will continue to grow as product developers seek safer and more natural compositions for their product lines.
You can visit Robert Yorey Jr. @ www.robertyoreyjr.com.
No comments:
Post a Comment