Saturday, August 11, 2007

Candle Fragrance Trends Look Juicy

Fragrances for candles are simply loved or hated. Fragrance manufacturers of the recent successful fragrances marketed for candles have geared their submissions in the natural, herbal, well-being categories. Earlier trends spawned many edible or “gourmand” type fragrances that took on the candle industry by storm. Recent industry buzzes show that new fragrance trends may shift back to the fruit category, but with a much juicier twist.

As fine fragrance trickles down to the candle industry, you’ll see similarities in launches and new trends. A sure-shot fact is that what’s old, is new. Classic fine fragrances will be re-launched but with fruity, juicier twists focusing on the pulp or true juice notes of the fruits. You may see less rind notes on your lemons, grapefruits, and lime types.

Fine fragrance shifts constantly, sometimes drastically and sometimes gently. For women, you’ll see softer florals, juicier fruity notes, and subtle Orientals. For men, you’ll see soft musks, warm undertones of vanilla, with crispier green notes. Making their way into the new accords are more notes of spices such as black pepper and clove.

If you’re a candle manufacturer, the best way to follow trends for your jars, tapers, pillars, and votives is to follow fashion and fine fragrance trends. A popular way of getting good ideas hands on is to visit local fine fragrance shops such as Sephora, Macy’s, or Bloomingdale's. Simply by spraying the testers on blotters, or on yourself, you can get new ideas for candle fragrances. If you find a few fragrances that tickle your fancy, do your homework and find out what fragrance notes are contained within the cologne or perfume. Simply base your new concept off of this blueprint. By telling your fragrance manufacturer these notes or accords, they can piece together the fragrance by using your input.

Popular fruits that will make their way into the candle scene will be exotic, juicy fruits with antioxidant properties such as the Acai berry. The Acai berry has been noted for its blueberry taste with an almost chocolate like finish. You can find fragrance ideas and listings of fragrances for various applications at http://www.robertyoreyjr.com/. Another good site to look for is OsMoz.com, which gives the most up to date information on fine fragrance trends.

Friday, August 10, 2007

Candle Sales Grow Green

Candles Sales Grow Green – July 7, 2007

Consumers continue to sniff out home fragrance products, and as expected, scented candles lead the way. Statistics show that more than three-fourths of all candles sold are scented.

Candle manufactures undergo numerous evaluations of formulations that are usually custom-created by a fragrance developer. Alpine Aromatics (Piscataway, NJ) custom creates such fragrances for some of the largest, well-known candle companies worldwide. Alpine Aromatics’ Northeast and International Sales Representative, Robert Yorey, Jr. says, "Most believed that candle sales would continue to go flat or reach maturity, but the numbers don't reflect that theory." Scented candle sales continue to boost, as newer technologies and candle scents become available.

Many personal care and household product manufactures are going more natural or "Green". This growing trend has caused many fragrance manufactures to re-evaluate and reformulate many existing fragrance formulations. "The fragrance house of today, is nothing like it's grandfather of yesterday," says Robert Yorey, Jr.
Challenges will continue to grow as product developers seek safer and more natural compositions for their product lines.

You can visit Robert Yorey Jr. @ www.robertyoreyjr.com.